- #An introduction to franchising robert webber pdf how to
- #An introduction to franchising robert webber pdf manual
Buying or selling an existing franchised network Appendices Index Negotiating the international arrangements 26.
#An introduction to franchising robert webber pdf how to
How to avoid legal problems for you and your franchisees SECTION 3 - ADVANCED FRANCHISING 22.
How to monitor your performance as a franchisor 21. How to get the best from field visits 19. How to monitor franchisees' performance 17. How to develop and deliver a franchise training programme 16.
#An introduction to franchising robert webber pdf manual
How to write the franchise operations manual 15. How to help franchisees prepare and review their business plans 14. How to get the best results from franchise exhibitions 13. International franchising SECTION 2 - PRACTICAL FRANCHISE MANAGEMENT 10. Building the franchisor management team 7. The franchisor/franchisee relationship 5. The franchised network development plan 4. Business format franchising - a growth option for your business? 3. It will show you how to: - Decide whether your business should and could be franchised - Understand the franchisor/franchisee relationship - Structure the business so it works for both franchisor and franchisee - Prove the concept with pilot operations - Market your franchise and recruit franchisees - Motivate franchisees and monitor their performance - Franchise your business internationally - Prepare your network for sale - or buy an existing franchised network Contents: Acknowledgements Preface SECTION I - THE BASICS 1. As well as being for potential franchisors, this book is also invaluable to owners of existing branch networks, practising franchisors and their management teams, and candidates for the Diploma in Franchise Management.
This book provides practical advice on how franchising works from two authors with years of experience. It provides a quick route to growth and uses other people's money and enthusiasm to open individual offices, shops, restaurants, salons, surgeries, units, van rounds, or service centres. Learn how to effectively expand your business system and reap the benefits of growth If you have a proven business system and are wishing to expand, franchising is a strong option.
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